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Title: Promote Your Site with Internet Radio
Author: Quentin Brown
Article:
By Quentin Brown (c) October, 2004
Internet radio is just broadcast quality content being streamed
over the internet. That is it, nothing more.
There are 2 variations, and both are considered internet radio.
One version is live content being streamed in real time based on
a time schedule, but in reality that is not really necessary or
cost effective for that matter. What I believe to be the next
wave of useful marketing tactics using audio on the web, is
building a niche internet radio station which will have
tremendous marketing and audience building potential. It will be
in the broadcaster's best interest to produce killer-archived
content and post that regularly to stream on demand for their
listeners.
This is so easy and cost effective to do, and does not require
the live production techniques of traditional radio, nor the
high costs and server infrastructure of live feed internet audio
streaming. Be aware live streaming can be done through web
companies such as www.Shoutcast.com or www.Live365.com, and many
other others that have the data centers to multicast audio
streams in real time.
Internet radio needs only to be great audio content available
upon demand online, and I see it as an incredible opportunity
for marketers of niche products and services to create to build
audience or traffic to their online offerings.
The model of radio has been working and profitable for years.
The only difference between WABC radio and YourDomain.com is
they have an audience (akin to web traffic) and they are pros at
producing audience attracting audio content that they broadcast
24 hours a day to a limited area geographically. With your dot
com, and on demand radio streaming you can broadcast
audience-attracting audio content just as good as theirs,
broadcast it on demand to anywhere in the world, and make
profits with niches where they can't.
Example: Fly fishing radio, Pottery artist's radio, Swing
trading radio, Hair coloring tips radio, thousands of other
possible niches would fail horribly in traditional radio
broadcast models, but niches thrive on the internet, and so does
niche internet radio. Once the audience is built, if yours is
not already, all the profitable techniques of traditional radio
apply.
It would not be spam in an internet radio program to advertise
and direct listeners to online offers. You could run all the
audio ads you want. But be careful, people are 1 click away from
not listening. Yet, we are conditioned to hear, "This program is
brought to you by XYZ advertiser" and 8 minutes of every hour,
radio plays commercials, and you could do the same on Internet
radio programming.
Lets face it in times gone by if someone wanted to listen to a
certain broadcast on the radio they had to tune in at a specific
time on a specific day. With most people leading busy and hectic
lives this is not always possible and so savvy producers and
Internet webmasters are now producing certain popular shows and
allowing their listeners access 24/7. What makes Radio, Radio.
The aural elements we take for granted and don't think about.
Below are auditory elements we hear every time we listen to
commercial radio. They all can be produced easily with sound
editing software, royalty free music, pro audio mics and sound
cards, Add some creative energy and you can have an internet
radio station broadcasting your creative content to the world.
Listen to become familiar with the examples of the aural
elements of radio.
Below is listed examples of radio style audio production you can
create yourself to make your niche station
Advertiser Jingles Station Call Letter IDs Sweepers - Bumpers
Production Music Beds Voice overs Interviews - Talk radio
Advertisers commercials
Niche Internet radio station examples online now.
<http://www.lawtechradio.com> - All lawyers radio
<http://www.sweetsoulmusic.com> All soul music radio
<http://www.choosefitness.com> - All fitness radio
What is a great solution to host an internet radio station?
Flash is the best technology to stream archived audio over the
web because it is the most common cross platform player, period.
Real Media and Windows Media are the formats that allow live
streaming, but I focused on archived, on demand audio in this
article. The easiest method for hosting internet radio content
is http://www.mp3soundstream.com
You can do it all with the right equipment, the right production
software and a little learning curve, all available from
http://www.InternetAudioGuy.com. Hear you on the Internet!
About the author:
Quentin Brown is the owner of MP3 Sound Stream and has been an
Internet Marketer for the past 8 years. His new site
http://netstreamradio.com/ goes through the process of producing
your own Internet Radio Show.
THANK YOU FOR USING GOARTICLES.COM
The Articles Search Engine
Take A Moment To Visit Our Other Top Web Sites:
http://sitepronews.com http://ezinehub.com
http://www.allbusinessnews.com http://www.exactseek.com
================================================================
Title: Promote Your Site with Internet Radio
Author: Quentin Brown
Article:
By Quentin Brown (c) October, 2004
Internet radio is just broadcast quality content being streamed
over the internet. That is it, nothing more.
There are 2 variations, and both are considered internet radio.
One version is live content being streamed in real time based on
a time schedule, but in reality that is not really necessary or
cost effective for that matter. What I believe to be the next
wave of useful marketing tactics using audio on the web, is
building a niche internet radio station which will have
tremendous marketing and audience building potential. It will be
in the broadcaster's best interest to produce killer-archived
content and post that regularly to stream on demand for their
listeners.
This is so easy and cost effective to do, and does not require
the live production techniques of traditional radio, nor the
high costs and server infrastructure of live feed internet audio
streaming. Be aware live streaming can be done through web
companies such as www.Shoutcast.com or www.Live365.com, and many
other others that have the data centers to multicast audio
streams in real time.
Internet radio needs only to be great audio content available
upon demand online, and I see it as an incredible opportunity
for marketers of niche products and services to create to build
audience or traffic to their online offerings.
The model of radio has been working and profitable for years.
The only difference between WABC radio and YourDomain.com is
they have an audience (akin to web traffic) and they are pros at
producing audience attracting audio content that they broadcast
24 hours a day to a limited area geographically. With your dot
com, and on demand radio streaming you can broadcast
audience-attracting audio content just as good as theirs,
broadcast it on demand to anywhere in the world, and make
profits with niches where they can't.
Example: Fly fishing radio, Pottery artist's radio, Swing
trading radio, Hair coloring tips radio, thousands of other
possible niches would fail horribly in traditional radio
broadcast models, but niches thrive on the internet, and so does
niche internet radio. Once the audience is built, if yours is
not already, all the profitable techniques of traditional radio
apply.
It would not be spam in an internet radio program to advertise
and direct listeners to online offers. You could run all the
audio ads you want. But be careful, people are 1 click away from
not listening. Yet, we are conditioned to hear, "This program is
brought to you by XYZ advertiser" and 8 minutes of every hour,
radio plays commercials, and you could do the same on Internet
radio programming.
Lets face it in times gone by if someone wanted to listen to a
certain broadcast on the radio they had to tune in at a specific
time on a specific day. With most people leading busy and hectic
lives this is not always possible and so savvy producers and
Internet webmasters are now producing certain popular shows and
allowing their listeners access 24/7. What makes Radio, Radio.
The aural elements we take for granted and don't think about.
Below are auditory elements we hear every time we listen to
commercial radio. They all can be produced easily with sound
editing software, royalty free music, pro audio mics and sound
cards, Add some creative energy and you can have an internet
radio station broadcasting your creative content to the world.
Listen to become familiar with the examples of the aural
elements of radio.
Below is listed examples of radio style audio production you can
create yourself to make your niche station
Advertiser Jingles Station Call Letter IDs Sweepers - Bumpers
Production Music Beds Voice overs Interviews - Talk radio
Advertisers commercials
Niche Internet radio station examples online now.
<http://www.lawtechradio.com> - All lawyers radio
<http://www.sweetsoulmusic.com> All soul music radio
<http://www.choosefitness.com> - All fitness radio
What is a great solution to host an internet radio station?
Flash is the best technology to stream archived audio over the
web because it is the most common cross platform player, period.
Real Media and Windows Media are the formats that allow live
streaming, but I focused on archived, on demand audio in this
article. The easiest method for hosting internet radio content
is http://www.mp3soundstream.com
You can do it all with the right equipment, the right production
software and a little learning curve, all available from
http://www.InternetAudioGuy.com. Hear you on the Internet!
About the author:
Quentin Brown is the owner of MP3 Sound Stream and has been an
Internet Marketer for the past 8 years. His new site
http://netstreamradio.com/ goes through the process of producing
your own Internet Radio Show.
